When you search something on Google you will notice there are usually some ads at the top above the organic rankings and a tower of them on the right side next to the organic results. They look a lot like the regular results but are slightly different. PPC are paid ads that show through Google AdWords. When somebody says PPC ads this is what they are referring to, even though there are technically many different forms of PPC. An individual bids on specific keywords in order to get an ad internet marketing and then they pay for every click they get on the ad.
This method is very popular with online marketers and other businesses that sell products or services online. The keyword research, set up, and management takes a lot of time, effort and skill. You can waste a lot of money if you just throw up your ad and let it go. Top PPC pro’s can spend several years testing, tweaking and learning their systems in order to master Adwords and make their campaigns the most profitable.
Email marketing is simply building up a list of email subscribers, creating a trust worth relationship with people so they join your affordable search engine optimization services, sending them good useful content/resources, keeping them updated on the latest news in the niche they are interested in or about your business, and sending all sorts of other information. One popular saying in the IM world is, “the money is in the list” and there is a lot of truth to that. But it can be a little difficult to build a profitable list and as an online marketer you might be spending a lot of time perfecting this skill.